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“When I examine the inside of my own head, and look at some of the brand reputations that reside there, I cannot for the life of me trace their source.”
Jeremy Bullmore, WPP Group
The British Brands Group represents brand manufacturers of all sizes across a wide range of sectors. Our members compete by building strong, long-term reputations for delivering real benefits to people's everyday lives, achieved through constant innovation, product excellence, creative communication and care for the way they do business. The result is choice and an ever-improving offer for consumers and added value for the economy. Brands contribute some £500 billion of gross output, 400,000 jobs and £6 billion per year in exports from the UK. The Group contributes to Government in many areas, including innovation, competitiveness, competition, intellectual property and consumer policy.

> copycat packaging and the UCP Directive
The Unfair Commercial Practices (UCP) Directive will address misleading (copycat) packaging if properly enforced.


manifesto

> Manifesto for brands
An outline of how brands help policy makers achieve their goals. It includes a six-point plan to enable brands to contribute even more.


good for britain

> are brands good for Britain?
Lecture exploring the consumer, social and economic contribution of brands and how Britain ranks in the world.


submissions

> recent submissions The Group speaks regularly to Government and regulators on brand-related matters.


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