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“The elusive ingredient that transforms a functional product into a brand, something with real emotional resonance, is the gold dust that every brand-focused company seeks.”
Chris Griffin, The Museum of Brands
Welcome to the website for The British Brands Group.

We are a membership organisation dedicated to championing brands in the UK. Our objective is to ensure that their positive contribution to consumers, the economy and society is better understood by policy makers and others. Our members include leading brand manufacturers of all sizes and we provide a forum for them to discuss issues affecting brands in the UK. We are the UK arm of AIM ( the European Brands Association ) and part of an integral network of similar national organisations around the world.

> copycat packaging and the UCP Directive
The Government fails to act to protect consumers against misleading packaging.

> can brands save the world? Let's hope so...
To watch the recent Brands Lecture, given by Richard Reed, co-founder of innocent drinks, please click below.

> recent submissions
Read what the Group has said to Government on brand matters, including recent consumer research into the UK grocery market.


> Competition Commission
The British Brands Group calls for a stronger Code of Practice monitored and enforced by an ombudsman.
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